“Lucy developed highly effective product and system positioning and integrated marketing and PR programs that helped propel our sales from $12 million to over $200 million/year in over 100 countries.”
— Jorge Vespoli, President, Satellite Communications Group, Scientific Atlanta
Since 1994, Markets Worldwide has partnered with leading technology and technology-enabled companies, universities and other B2B and B2C companies, including Digital Furnace/Broadcom, Microsoft, Motorola, Scientific-Atlanta, Showhomes, Georgia Tech, Tatum LLC and Tektronix. Our global perspective, precise focus and deep understanding of business has empowered these companies and others to zero in on their most profitable markets and reach them with messages that break through, ring true and ultimately, enhance the bottom line.
Markets Worldwide supports your business goals, with solutions tailored for your markets and budget. For some clients, we develop comprehensive, integrated programs for national or multinational markets. For other clients, we make a big difference with smaller projects such as case studies, marketing collateral, social media support and outreach to targeted analysts and media.
Markets Worldwide President Lucy Henner brings a business focus, international perspective and creative energy to marketing and communications. With more than 20 years of marketing and public relations experience in corporate, university and agency leadership positions, she has launched and managed many successful national, regional and global marketing and communications programs. Henner has worked overseas at Lloyd’s of London and Johnson & Johnson de Colombia, and was as an Associate Envoy for Romania during the 1996 Olympics. She holds an International MBA from University of South Carolina, and a Bachelor of Arts in English with a minor in French from Vanderbilt University.