Case Studies

Case Studies

Our track record says it best: Our deep understanding of client core values, market opportunities and value chains made a clear difference for these companies and organizations, among others.

High-tech start-up positioned for $136 million acquisition

Technology start-up Digital Furnace had an innovative software solution for delivering voice over cable television networks but needed an identity, branding and positioning for an initial public offering or acquisition. Markets Worldwide recognized that even though the company had break-through technology, the algorithmic gains were complex to explain—even to engineers—and seemed irrelevant to potential investors. Working with company founders and the engineering team, we repositioned the offering in business terms. Digital Furnace was introducing a way for cable operators to double—and even triple—revenue from voice-based traffic. Then we took the message to market with a comprehensive program including website, public relations, technical white papers, marketing collateral, trade show launch and meetings with cable operators, analysts and media.

Result: Broadcom Corporation purchased Digital Furnace within a few months for $136 million. Read full case study.

   WSJ New York Times Multichannel EETimesCED  IEEE Spectrum

Convergent Media Systems gains credibility in the C-suite

Sales had flattened for video learning and corporate communications provider Convergent Media Systems, in part because of competition from high-speed communications and internet-based networking solutions. We developed a three-pronged strategy that included a push to reach Fortune 500 C-suites with peer testimonials from C-level executives in key vertical markets. To support this strategy, we developed and leveraged case studies from leading Convergent Media customers including AT&T Wireless, Advance Auto Parts, Bank of America, Macy’s, U.S. Department of Justice and Volkswagen. Expanding on these relationships, we also supported Convergent Media’s marketing launch in the digital signage market.

Result: Convergent Media’s strong, visible relationships with key industry leaders and digital signage expertise established corporate credibility, increased sales and attracted attention from Sony Corp., that later acquired the company. Read full case study.


NanoTECH website provides focus and attracts funding for Georgia Tech programs

Georgia Tech’s nanoscience and nanotechnology research and programs were pioneering. But isolated in different Tech schools, they weren’t getting the attention they deserved—and needed—to attract funding, students, faculty and international research partners. Working with the university’s nanotech and nanoscience leaders from multiple disciplines, we defined common goals, target audiences and key messages. We then developed a website that unified program focus and garnered attention from research partners and new government and corporate funding sources. The website, NanoTECH: Nanoscience & Nanotechnology @ Georgia Tech, also helped establish Georgia Tech as a visionary leader in the industry.

Result: Increased awareness of strategic nanotech opportunities across Georgia Tech attracted strong support from students, faculty, global research partners and funding sources. Nanoscience and nanotechnology is now a major strategic focus area for the University, and Georgia Tech recently built one of the most advanced nanotech centers in the country. Read full case study.

Fortune   Business Week   New York Times   Scientific American    Technology Review

Redefined marketing strategy boosts franchisee revenues by 55%

Real estate franchisor Showhomes offered a unique service to benefit homeowners, Realtors, home managers and franchisees. The problem was the company lacked a cohesive identity and was basing its marketing on program mechanics instead of value delivered. Markets Worldwide worked with Showhomes to develop an identity based on benefits realized by each constituency, then delivered and executed multiple, synergistic communications that resonated with each separate audience. An enhanced website and full suite of print, interactive marketing and videos were complemented by public relations efforts that achieved national media recognition, including coverage in the Wall Street Journal, New York Times and CNBC, as well as ABC, CNN, FOX and Travel Channel broadcasts.

Result: Franchisees who adopted the new marketing program experienced a 55% revenue bump in the first year, and Showhomes Franchise Corporation revenue has grown 200% in six years. Read full case study.

WSJ   New York Times  CNN   CNN   ABC   MSNBC   Fox

International product launch captures global media attention

Fortune 500 company Scientific-Atlanta was ready to launch a unique product line to provide mobile connectivity for the global commercial and defense maritime markets. Working closely with engineers and product managers, we were able to translate highly technical product specifications into engaging, benefit-oriented branding, positioning and collateral. International analyst and public relations programs and a European media tour rounded out our program.

Result: More than 50 stories appeared in influential trade publications across Europe and North America, including cover photos and stories in four top trade periodicals, fueling a strong marketing launch for this mobile communications business. Read full case study.

EETimes   Guardian   Multichannel   Viasat Janes Defense Weekly  Maritime

Redefined markets and inspired positioning resonates with government and defense

Adaptive Flight, a start-up founded by aerospace engineers, had a unique product: the world’s most advanced flight-control system for unmanned aerial vehicles. But they needed to grab the attention of global aviation and defense companies, their prime markets. Markets Worldwide recognized that the system’s key attributes, stability and maneuverability, enabled it to deliver what their markets most valued: superior visual intelligence. By positioning it as “the world’s smallest, smartest helicopter for superior visual intelligence” we were able to market it to law enforcement and the military as a way to reduce risk and save lives.

Result: New corporate identity established and marketing materials, trade show graphics and other collateral delivered in less than six weeks, in time to attract serious attention from aviation heavy weights at the industry’s most important trade show. Read full case study.

Non-profit spreads the word, shines the light to overcome homelessness

Thirty years ago, a group of churches founded Decatur Cooperative Ministry (DCM) to provide immediate relief to local homeless families. Now a 501c3 organization with a nine-person staff, hundreds of volunteers, and nationally-recognized programs, DCM realized they had lost the close connections with original sponsoring churches. Markets Worldwide worked with DCM to reignite that spark with new branding, identity, and an outreach campaign that captures the hope and brighter future that DCM brings to 750 families each year.

Result: Volunteer hours and donations have increased, and both DCM staff and church partners are energized by renewed commitment and sense of shared understanding and purpose.

General DataComm establishes credibility, introduces networking product lines in Latin America

General DataComm (GDC), a leader in development and manufacture of high-speed networking equipment, wanted to build relationships with new carriers and service providers, governments and commercial end-users in Latin America. Markets Worldwide developed and managed a public relations campaign that targeted these groups through key business and trade media in Brazil, Argentina, Chile, Argentina, Venezuela, Colombia and Mexico, as well as U.S. media focused on Latin-American business and communications development.

Result: Increased corporate credibility, market recognition, and leads converting to sales resulted from feature articles in influential publications including Business Communications Review-Brasil, Byte Mexico, LANTimes Brasil, Global Telephony, CommunicationsWeek LatinoAmerica, Gazeta Mercantil, and Network World among others.

Lightwave  Byte  Gazeta  Computer World  Network World

Georgia Tech and GTRI increase national recognition and support for academic and research initiatives

Georgia Tech has so many outstanding academic, research and applied technology programs, it can be hard to compete for recognition even from within Georgia Tech. Working with the College of Engineering and Georgia Tech Research Institute(GTRI), we developed  strategic communications plans to strengthen overall branding and identity, while also highlighting important research discoveries, applied technology and unique programs and accomplishments. For each story, we translated technical details into language that made stories understandable, relevant and interesting to both technical and non-technical audiences. We also created multimedia materials and promoted stories to targeted media, generating strong coverage in major business, technical and education publications. Engineering schools and research supported and promoted included aerospace engineering, biomedical engineering, cancer research, chemical and biomolecular engineering, civil and environmental engineering, electrical and computer engineering, industrial and systems engineering, materials science and engineering, and mechanical engineering.  Also supported successful launch of programs in nanotechnology,dental engineering and sustainable energy.

Result: Strong national business and trade press coverage, including Fortune, CNN, New York Times, Science News, Popular Science and CNN enhanced global recognition and rankings for Georgia Tech and GTRI.

   NYT  Aviation    CNN   Popular Science   Atlanta Business Chronicle

Automotive retailer develops closer ties with customers, boosts sales 30% amid economic downturn

With seven retail locations in Brooklyn and Queens, Arch Auto Partssaw an opportunity to turn the general economic downturn into closer relationships with retail customers repairing their own cars. Working with the leadership team, Markets Worldwide recognized Arch’s competitive advantage is superior counter service and extensive inventory to ensure Arch customers can quickly get exactly what they need. Based on this understanding, we developed new branding, identity and tagline: Arch Auto Parts Right parts. Right now.™  We leveraged this into the Arch Loyalty Program, strengthening relationships with frequent shoppers through loyalty cards and outreach programs.

Result: Arch Auto Parts has strengthened brand identity and loyalty, especially with thousands of Arch Loyalty Members, and increased sales and profits even during stressful economic times.

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